Analysis of Vogue magazine

Choice 1 : VOGUE- “ Fashion as it happens”

Introduction
Vogue is a fashion and lifestyle magazine published in 16 countries by Condé Nast Publications. Each month, Vogue publishes a magazine addressing topics of fashion, life and design. Vogue is a highly prestigious high end fashion magazine. Vogue has recently been described as "the world's most influential fashion magazine". Vogue is most famous as a presenter of images of high fashion and high society, but it also publishes writings on art, culture, politics, and ideas. It has also helped to enshrine the fashion model as a celebrity. Vogue is regularly criticized, along with the fashion industry it writes about, for valuing wealth, social connections, and low body weight over more noble achievements. The British edition of Vogue, its editor in chief is Alexandra Shulman and is published monthly by condé Nast Publications monthly, with a circulation of 220,000. British Vogue is a fashion magazine that has been published since 1916. British Vogue is more commercial in approach than other editions of Vogue. It is the most profitable British magazine as well as the most profitable Vogue besides the US edition. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page.
This magazine can also be found online at www.Vogue.com



The content of Vogue
Vogue is a fashion insider. It shows content (about 90% of it shows advertising for different designers) for what is "in style" for that specific season that the issue comes out for. It has tons of glamorous ads ranging from clothing designers to jewelry designers. A vogue magazine shows all the key conventions of a fashion magazine. When flicking through a Vogue magazine, its not hard to realize that most of the Magazine is adverts, however most of these adverts are for high end fashion brands, showing sexy glamorous adverts, all which fit in with the image of the magazine, showing adverts from brands such as Jimmy Choo and Chanel.





The front cover of a vogue magazine, without doubt always has a well known celebrity or model on the front, which fits the image perfectly. The image is normally shown from a medium shot, showing from the waist upwards, in practically concentrating on the face of the model/celebrity. It’s often said that if you are on the cover of a vogue magazine, then you have earned status and reached the top and you are extremely successful. Kate moss is the famous model who has appeared on the cover of vogue more than anyone else. There is always a glossy, glamorous front cover, and within the issues there’s is hundreds of adverts. However there is also fashion spread, sections on current trends, the latest fashion shows and best dressed of the month. Huge Fashion spreads and fashion shoots with the most dream able clothes features and the most beautiful models in the world. There is often a article or interview with a celebrity, often the one featured on the front. There is a huge section on beauty and hair, which all of this comes straight of the catwalk into the magazine. There are lifestyle articles, often on travel or gardening, and art and exhibitions. Vogue offers something for everybody, its wide double page spreads, glossy, glamour and sexy photo shoots, the latest high end fashion, showing ranges of designers, catwalk hair and makeup and then a contrast with articles on lifestyle and art, all contribute to it being the top selling fashion magazine in uk.











The Publishing Institution of vogue


Condé Nast Publications, Inc. is a worldwide magazine publishing company. Its main offices are located in London, Madrid, Miami, Milan, New York, Paris and Tokyo. Condé Nast is run by S.I. Newhouse Jr. Condé Nast Publications publish Vogue every month, not only in the United Kingdom but also America. Condé Nast is award winning, for publishing the world’s most stylish magazines. It also publishes magazine such as GQ, Glamour, Vanity Fair, Good Housekeeping, Easy Living, GQ Style, and many more. Condé Nast is credited with creating the now widely used magazine marketing strategy emphasizing magazines focused on a particular class or interest, sometimes known as lifestyle magazines. Many Condé Nast magazines have their principal focus in fashion, although the company's publications also include travel, food, home, culture, and other interests. By 1998 the group included 17 such publications, many of them the largest in their markets. It had an average total circulation of over 13 million issues a month, and an estimated actual readership five times larger than that.



The Typical Reader Profile
Vogue is always classed as a very high prestigious fashion magazine, aimed at people who are highly interested in fashion or like to keep up on the current trends that there are. Its aimed at a mature audience, over the age of 18, however nether the less doesn’t mean to say that younger girls who like fashion who aspire to work in that industry cant read it.
The depth of the magazine is very detailed on fashion, reporting trends and good strong articles. The range of articles are all from high end brands, enforcing the idea that maybe people who read Vogue are people who can afford to buy things from the fashion houses. Often people subscribe to Vogue, these are people that are dedicated to the magazine and have probably been reading it for many years. Its also aimed at a journalistic audience, people who love to read and write, aspiring journalist or writers. Vogue can be broken down into subgenres as there is a huge audience who read it every month.







Vogue magazine set out there magazines making sure that all of the key conventions for a highly prestigious fashion magazine is there.

There photo shoots for there fashion shoots would be very professional to a excellent standard. The images for these fashion shoots would take up a whole pages, normally double page spreads or a few pages on a selection of clothes. There could also often be a article which sometimes goes with it, especially if the photo shoot was on a celebrity or authority figure.
There pages often have a few pages of fashion, and then there may be several pages of fashion adverts, all of which again are high end fashion adverts.


Much of the articles are written in columns, making it organised, presentable and readable for the person reading the magazine. It’s a glossy magazine, which through he images and writing gives a extra reason for its high earned status.

When first opening the magazine, there is often around 25 pages or straight adverts, and then 2 pages of contents, and a editors letter. More adverts and then straight into fashion, the main content of the magazine. Often concentrating on the main fashion trends and shows, what celebrities are wearing, the newest designer clothes, all of which the reader would lust for. There is then a huge section on beauty and hair, followed by the main article of the magazine, and then numerous fashion shoots. The back pages are often filled with adverts too, however with the very back cover a advertisement which would oh cost thousands of pounds to be featured there.















Does Vogue Reflect the values of its audience?

Vogue is one of the top selling high end fashion magazine in the world. Its earned a high end status for giving the reader exactly what they want. A glossy fashion magazine, with designers everywhere, the latest fashions and also articles debating the latest global issues, sometimes on fashion, and then in contrast the next month on the global recession. The reader gets a bit of everything when they read Vogue, A filled magazine, which with the good reputation and status it has, will continue to receive issue after issue with the content and conventions it continues to deliver.